Eternal Gardens at 41

Memorial industry leader Eternal Gardens marked its 41st anniversary on August 11 with a simple celebration at the Citystate Tower Hotel in Manila.

Attended by more than 150 Eternal Gardens employees, officers and guests, the celebration had the theme “Continuing His Saga of Success”, in honor of its founder, the late Ambassador Antonio L. Cabangon Chua. Present during the special event were the sons of Ambassador Cabangon Chua, namely, (from left) D. Adrian C. Cabangon, head of Central Engineering, ALCGC; D. Edward A. Cabangon, president of ALC Realty Corp. and ALC Industrial and Commercial Development Corp.; Doan Dominique Sergio O. Cabangon, vice president for Central Purchasing, ALCGC; D. Edgard A. Cabangon, chairman and CEO of Eternal Gardens; and T. Anthony C. Cabangon, Eternal Gardens director and BusinessMirror publisher.

Eternal Gardens is developing and managing 10 memorial parks at Baesa, Caloocan City; and the cities of Dagupan, Biñan, Batangas (in Barangay Balagtas and Barangay Concepcion), Lipa, Naga, Cabanatuan, Santa Rosa and Cagayan de Oro.


First published in the BusinessMirror on Aug. 13, 2017

Eternal Gardens honors its achievers, legends, champions for 2016


Philippine memorial industry leader Eternal Gardens honored its top producers for 2016 during its Grand Annual Awards Night held last April 19, 2017, Wednesday, at the Ambassador Hall of the Manila Grand Opera Hotel in Sta. Cruz Manila.

Rep. Mario Vittorio Mariño of the 5th congressional district of Batangas, comprised of Batangas City, in his keynote speech hailed the increased presence of Eternal Gardens in the province. To date, the company has three modern memorial parks in Batangas, including two in Batangas City’s  barangay Balagtas and Concepcion, and one in Lipa City.

Rep. Mario Vittorio ‘Marvey’ A. Mariño with the top executives of Eternal Gardens

Rep. Mario Vittorio ‘Marvey’ A. Mariño of the 5th District of Batangas poses with top Eternal Gardens executives who presented a special gift to him as a token of appreciation following his keynote speech during the company’s Annual Awards Night. He is flanked by, from left, Numeriano B. Rodrin, Eternal Gardens president and COO; D. Edgard A. Cabangon, chairman of the board and CEO; D. Edward A. Cabangon, president of sister companies ALC Realty Corp. and ALC Industrial and Commercial Development Corporation; and Benjamin V. Ramos, vice chairman of Eternal Gardens.

He paid tribute to Eternal Gardens founder Ambassador Antonio L. Cabangon Chua’s strong entrepreneurial spirit, saying that it was not only profitability that drove the ALC Group founder to open up companies but also his passion to render service to countrymen through his companies.

He called on the officers and staff and sales force members of Eternal Gardens to preserve and keep alive the Ambassador’s legacy of commitment to excellence in products and service offered to Filipino families.

Aside from Batangas City, Eternal Gardens also has branches in Baesa, Caloocan City; and in the cities of Biñan and Santa Rosa in Laguna Province; Lipa, Dagupan, Cabanatuan, Naga and Cagayan de Oro City (Greenhills Park).

Eternal Gardens' top producers for 2016 with company executives

Top row from left: Ramos, Victoria C. Nava, vice president for HRMD; Jose Antonio V. Rivera, vice president for Sales and Marketing; and Rodrin. Bottom row from left: Elmer M. Lorica, president and COO of Eternal Plans, Inc.; Helen Abesa, top general agency manager; Nayda Cuenca, top regular unit manager who is also the Rookie of the Year for the same category; Cynthia Leycano, top regular sales counselor; and Marvin C. Timbol, vice president for Finance of Eternal Gardens.

More than 60 sales associates and executives were honored for top sales production in various categories. They include Helen Abesa, top general agency manager; Nayda Cuenca, top regular unit manager who is also the Rookie of the Year for the same category; and Cynthia Leycano, top regular sales counselor.

Another Rookie of the Year awardee was Domnina Livra Franzuela for the regular sales counselor category. For the Garden League category, the awardees were Ma. Theresa Manlapig, top league manager; and Rachelle Anne Manlapig, top regular sales counselor.

In her acceptance speech, Abesa thanked the management of Eternal Gardens, her unit managers and sales counselors, and her fellow sales associates from the other branches who have all served as inspiration to her. She also paid tribute to Ambassador Cabangon Chua by saying, “nagtatagal ang Eternal Gardens because we follow the good example set by Amba.”

Cuenca, on the other hand, expressed confidence that Eternalites will continue to succeed because of the support of the management. “I am confident that we will succeed because we are given the tools and skills to do so. It is an honor and joy to be part of the Eternal Gardens family,” she said.

Laycano, who received her third consecutive Top RSC Award that night, said in her speech that she made the right choice with the company and her agency. “Success is not only about working hard. But it is also about making the right choice. I can say that with Eternal Gardens, I made the right choice. With GES Agency, I made the right choice,” she said.

Eternal Gardens chairman and chief executive officer D. Edgard A. Cabangon also gave a special message to Eternalites. “This event would not have been possible without you,” he said, acknowledging the agency managers and sales executives. He congratulated them for their achievements and thanked them for their unwavering support to the company. “As what my dad and our founder always used to say, without you Eternal Gardens will not be here, that’s why we are very grateful for all your help and support,” Cabangon said.

Aside from the awarding ceremony, there was also a Search for the Male and Female Stars of the Night, which were won by Mario Manalo of Batangas Branch and Gloria Sanchez of Lipa Branch, respectively. During their traditional dance, the couple was serenaded by one of the country’s top balladeers Hadji Alejandro, who also sang some of his classic hits to entertain the crowd.

Another highlight of the evening was the grand raffle draw or exciting cash prizes. The following day, qualified sales managers and agents flew to Hong Kong with the branch managers and executives as part of their incentives for a very productive year.

CSR: Eternal Garden Cabanatuan visits Sta. Marina Omura House

Last December 22, 2016, it was Eternal Gardens Cabanatuan’s turn to give joy to the residents of Sta. Marina Omura House in Santa Arcadia, Cabanatuan City.

Headed by their branch manager Jerick Mejia, the officers and staff of the branch, together with representatives from the Eternal Gardens head office in Makati, went to the home for young girls and hosted a short program. They also distributed gifts and treated the girls to a sumptuous lunch.

This outreach program is part of the company’s celebration of its 40th year.